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The story of Dia De Los Todos starts in a world far far away...

"When his beloved Giants baseball team won the World Series on the Day of the Dead 2010, illustrator John Sherlock Hersey got a flash of inspiration. The West Oakland artist created a sugar skull in a Giants cap, added Sergio Romo's beard and, with the help of a silk-screener, created the T-shirt line Dia de los Gigantes.  Now, more than 5,000 sales later, it remains his best-selling image."

Read the rest of the story at SF Gate »